Guide

Google Business Profile Guide for Local Businesses

Google Business Profile (formerly known as Google My Business) is the free listing that appears when someone searches for your business on Google or Google Maps. For local businesses like restaurants, beauty salons, clinics, cafés or shops, it is one of the most important tools to be found and chosen by nearby customers.

Want us to handle this for you? PATIO Digital can set up and optimise your Google Business Profile as part of our packages.

Why Google Business Profile matters

When a potential customer searches for a business near their location, Google shows the most relevant profiles on the map and in search results. A complete and optimised profile increases the chances of your business appearing in those searches. Customers can also see your opening hours, photos, services and reviews from other customers before deciding to visit or contact you. All of this builds trust and can increase the number of customers who reach your business.

How to optimise your Google Business profile

To get the most out of your profile, follow these steps:

  • Verify your business ownership on Google.
  • Complete all information: name, address, phone, hours, website and category.
  • Upload real, high-quality photos of your premises, team and products.
  • Respond to reviews, both positive and negative.
  • Post updates, offers and news regularly.
  • Keep your hours updated, especially during holidays.

Common mistakes that hurt your visibility

Many businesses lose customers due to simple mistakes that are easy to fix:

  • Leaving the profile incomplete or unverified.
  • Not responding to customer reviews.
  • Using low-quality or outdated photos.
  • Having incorrect hours that confuse customers.
  • Ignoring questions customers ask on Google.

How PATIO Digital can help

At PATIO Digital, we set up and optimise your Google Business profile as part of our STARTER, LAUNCH, GROW and SCALE packages. We handle photos, information, posts and review responses so your business is easy to find, understand and contact. We speak Spanish, English and Vietnamese, and work with businesses across Spain, Australia and Việt Nam.

Want us to optimise your Google Business Profile?

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